Lights up at the pines at turkey creek.

\"eventKnoxville, Tennessee (November 14, 2014) – Kinnucan’s Specialty Outfitter presents “Lights Up!” at the Pinnacle at Turkey Creek to benefit the Mission of Hope. The purpose of “Lights Up!” is to officially launch the holiday shopping season with the lighting of the shopping center including a 60’ Christmas tree over the pinnacle obelisk. The event is also tied into the launch of the Mission of Hope’s “Blue Barrel Campaign” which runs from November 21st through December 8th.

The family-friendly holiday kick-off charity event will be held at the Pinnacle in the parking lot between Talbot’s and LOFT from 4 to 8 p.m. on Friday, November 21, 2014. “Lights Up!” offers a variety of holiday festivities for area families including live reindeer, pictures with Santa, carolers, holiday entertainment from local school children, a “Santa’s Workshop” offering children’s crafts and activities and more! The tree-lighting ceremony will begin at 5pm and will be emceed by WBIR’s Russell Biven and Beth Haynes.

The “Lights Up!” event is free to the public but donations to the Mission of Hope’s Christmas Collection are appreciated. Donation bins will be placed at each activity booth within “Santa’s Workshop”. Blue Barrels will also be located throughout the property for community members to donate new items including warm clothing, hygiene items, toys and canned goods. A complete list of acceptable donation items is available at Mission of Hope Blue Barrel Collections.

“We are so grateful for new friends like the Pinnacle at Turkey Creek for helping the Mission of Hope serve 27 rural elementary schools in very depressed Appalachian communities,” says Emmette Thompson, Mission of Hope Executive Director. “This event will help us extend The HOPE to 17,500 children and their families,” adds Thompson.

A selection of 2014 “Lights Up!” participants include: Kinnucan’s Specialty Outfitters, Regal Entertainment Group, Fleenor Security, Knoxville TVA Employees Credit Union, European Wax Center, Tanner- Doncaster, Tennessee State Bank, Great Clips, Season’s Innovative Bar & Grill, Buffalo Wild Wings, The Bed Store, Maurices, the Knoxville News Sentinel and WBIR-TV.

For more information on “Lights Up!”, please call the Pinnacle at Turkey Creek Guest Services at (865) 675-0120 or online to Thank you for your friendship & support and for all you are doing to help us extend The HOPE.

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